About This Project

The scope of work involved coming up with a brand, designing a logo, specifying colour palette and typefaces, designing and building a website, designing stationery.

The logo symbolizes expanding, spreading, developing and extending. Its shape also recalls the letters “S” and “M” (Strategik Marketing).

Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other colour. In almost every culture yellow represents optimism, happiness, and creativity. It is also the colour of the mind and the intellect.  Light grey is controlled. It has a steadying effect on bright yellow and balances the symbol up.